In a boycott, everyone loses.
In a Carrotmob, everyone wins.
We are called Carrotmob because we use the “carrot” instead of the “stick.” Traditionally, people who wanted to influence businesses would threaten or attack them. We believe people can have more influence on businesses by giving them a positive incentive to change: our money.
People want to “vote with their money” to advance their values. Carrotmobbers from New York to Paris to Bangkok have spent over $1 million improving sustainability at businesses worldwide.
Check out the Facebook and campaign pages for Carrotmob Chicago. A mob of 150 people leveraged $4,300 and now Fox and Obel is making huge energy efficiency improvements at their flagship store!