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ADM CASE STUDIES

FUNDRAISING

NETTELHORST ELEMENTARY AND JAHH FOUNDATION

 

C201101-R-Nettelhorst-Elementary-School

The Objective

Create a compelling application package for the JP Morgan Chase Foundation’s Dimon Distiniguished Community Schools Award, a $10,000 grant.

The Product

A series of documentary vignettes showcased the imagination and versatility of the Nettelhorst after school classes.  These shorts were coupled with a comprehensive strategy for expanding programming and impacting student development for this curriculum, as sponsored by the Jane Adams Hull House Foundation.

Success Metrics

Winning the grant allowed the continued expansion of after school classes for several programming cycles, and the bolstered interest in Nettelhorst helped produce a 13% bump in attendance the following year.

 

 

LEARNING TOOLS

AUDUBON SOCIETY

TCAS logo

The Objective

Communicate lesson plan content and learning prerogatives regarding the Audubon’s bird programming, while connecting with new potential members and establishing their interest.

The Product

An educational video series that simultaneously engaged their core audience, was distributed as educational materials to schools, and profiled the Audubon’s Illinois chapters and affiliates.

Success Metrics

Audubon branded programming spearheaded their own education curricula, was featured in over a dozen classrooms, and was licensed to several affiliate programs in Illinois.  The TCAS chapter would go on to continue to build recognition, culminating in the winning of four TogetherGreen grants from Toyota.

 

 

EXPOSURE

THEORY OF EVERYTHING

Never

The Objective

Produce a knockout premiere and successful marketing push for the new narrative short Never.

The Service

Negotiated excellent rates for the premiere event at a national theater chain, complete with a local and national marketing presence to sustain interest in and generate buzz for the film.

Success Metrics

The film sold out multiple shows on its opening night, going on to win several smaller market film awards and gain acceptance into several more.  Never gained a full head of steam it’s opening night and never looked back.

 

 

 

Image: Magnus Manske